E-commerce is growing by leaps and bounds. The covid-19 pandemic further accelerated the trend towards online shopping, as countries around the world shifted to a remote and socially distanced way of doing things.
By the end of 2022, the estimated global value of retail e-commerce, according to the international statistical portal Statista, was around 5.4 trillion dollars, while this figure is expected to increase to 9.1 trillion dollars in 2027. .
In the local case, the Dominican Republic ranks fourth in electronic commerce in Latin America, a region where this modality of buying and selling articles and services has skyrocketed. This is how, according to the Association of Multiple Banks of the Dominican Republic, sales through online stores increased by 59% in the last four years.
In this sense, the scenario is promising for those micro, small and medium-sized companies that seek to diversify their sales channels while remaining at the forefront. Taking into account the boom that this type of business has reached, since more and more consumers prefer to buy online, knowing the trends that will mark this 2023 is of the utmost importance.
Tiendamia.com is one of the leading platforms in the region for cross-border purchases, thanks to how easy it is for people to access more than 1,000 million new and original products from the Amazon, eBay and Walmart catalogs in one site only. All this without the need to open a locker in Miami, pre-alert your purchases or carry out any type of procedure.
According to Alexandra Moscoso, Global Head of Expansion at Tiendamia, this year cross-border e-commerce will take on special relevance, borders are beginning to be eliminated and users expect experiences similar to those of a local e-commerce, in terms of times delivery and post-purchase processes such as returns or exchanges. In 2022, 74% of people in the most developed countries made a cross-border purchase. Geographical barriers are becoming more diffuse and the consumer sees the world with the proximity of a shopping center.
Tiendamia.com offers five cross-border e-commerce trends that will mark this 2023.
- Optimize omnichannel.
Today’s consumer wants to be able to choose the most suitable channel to meet their needs at each moment and phase of the purchase process. Although it is a topic that has been in vogue for several years, omnichannel must be present throughout the purchase process, not only focused on customer service. If a user has a purchase on the way, they must be allowed the possibility of completing it in the channel they prefer and at the time that best suits them.
- GPT-chat.
This chat is capable of generating and classifying keywords related to a topic on which you want to write. In e-commerce, GPT Chat is being used to: interact with customers, describe products, and compose emails based on the given context and suggested tone.
- Enter subscription.
Another trend within electronic commerce is to implement subscriptions in order to lengthen relationships with customers. In order for the negotiation to be beneficial for both parties, seller-buyer, the business must create rules that must be respected and complied with.
- Fast cross-border deliveries.
By making the speed an electronic platform keeps its customers happier. In addition, this causes the brand to be more competitive, the faster it is, the fewer customers will abandon the shopping cart and the more they will return.
- Secure information and cookies.
Advertising trends will have to migrate because browsers are stricter on privacy issues. This is relevant in online businesses, because it depends a lot on personalization and consumer knowledge to make a sale.
