Dr. Polo "dictates" on the lowest prices in Inkafarma's new campaign

Today more than ever, Peruvians are looking for products that fit their daily budget. The economic crisis national and global has affected the income of thousands of families, with more than 2 million people living in poverty in Peru. Another change in consumption of Peruvians are in the health sector: after the COVID 19 pandemic, items such as alcohol and masks are sold in large quantities in pharmacies and apothecaries in our country, increasing competition between these businesses.

Knowing that its consumers seek low prices without sacrificing quality, Inkafarma set itself the goal of showing Peruvians that the cheapest medicines with the best guarantees are available in all its stores. In order to give a twist to this message, which had already been communicated in previous campaigns, the brand was encouraged to have a character for the first time. After a search process and pre-tests, Inkafarma found the right character to “dictate” on the lowest prices: Dr. Ana María Polo, from the successful program “Caso Cerrado”, a representative of impartiality and the fight against injustice.

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In this way, the campaign The Case of the Lowest Prices with Dr. Polo was born, with which Inkafarma reaches millions of Peruvians to whom they have been bringing health for 25 years. The television spots, press, radio and content for social networks with the Cuban celebrity were an instant success.

“With the current economic situation, we needed to give our customers peace of mind that the best prices, quality and variety are still at Inkafarma. We also reaffirm that as part of our commitment to the health of the country, we continue to freeze the prices of medicines for the treatment of COVID-19 since the beginning of the pandemic”stated Andrea Águila-Pardo, marketing director of Inkafarma.