Disney invested $1 billion in OpenAI and will allow its iconic Disney, Marvel, Pixar and Star Wars characters to be used.
Disney has just taken a giant step in the convergence between entertainment and technology. The company announced a strategic investment of US$1 billion in OpenAIthe company behind ChatGPT, with whom it signed an agreement that will allow its most emblematic characters reach the generative artificial intelligence platform ‘Sora’. This alliance places Disney in the center of the AI revolution, driving new ways to create and share content with the icons of your most beloved universes.
What was the investment that Disney made in Artificial Intelligence?
With this move, Disney not only bets on the technology of the future, but also becomes one of the OpenAI main investors with a participation of US$1 billion. The strategic relationship seeks to generate benefits for both companies and explore new ways to tell stories and create experiences powered by artificial intelligence.
According to the official statement, Disney plans to use OpenAI tools on several fronts: from content generation to internal technological improvements, including possible integrations with Disney+ services. The objective is clear: adapt its enormous catalog of characters and narratives to a world where AI will be the protagonist of entertainment.
More news:Trump gold card: what it is for, price, requirements and benefits
Sora: The platform that will allow you to use famous Disney characters
The part of the agreement that more excitement has been generated among fans and creators is the license that will allow you to use more than200 iconic charactersfrom Disney, Marvel, Pixar and Star Wars on the ‘Sora’ platform.
Starting in early 2026, users will be able to generate short videos or images using character prompts like Mickey Mouse, Elsa, Iron Man or Darth Vader in scenes created by themselves.
It is important to highlight that The agreement does not include voices or exact physical representations of real actors, to protect individual rights while taking advantage of the enormous creative value of animated universes.
The license will have an initial duration of three years and it is expected that much content generated They can be shared on social networks and even reach platforms like Disney+.
You may be interested in:Meaning of wearing red, black and yellow underwear in the new year
Disney’s bet goes beyond an investment: it marks a change of strategy in how entertainment is created, shared and experienced in the age of AI.
For fans, this means the ability to creatively interact with their fans. favorite stories, experiment with new worlds and generate unique content. With AI, it’s no longer just about watching a movie: you can now reimagine scenes and characters from your own perspective.
For the industry, the agreement establishes a new standard in intellectual property licensing in AI, uniting one of the largest entertainment companies with one of the most advanced technologies on the planet. Disney has emphasized that, although it opens this creative path, Copyright protection and ethical use of AI will be priorities, with measures to prevent misuse and protect the work of the original creators.
