Without issuing a statement, the Cashea payment platform has restricted two of its most popular benefits: the 20% down payment and the “+installments” mode, which allowed users to finance purchases in 9 and 12 installments. The measure, which has been described by many as a “hard blow” to purchasing power, has generated a wave of criticism on social networks.
Users who had reached high levels in the loyalty system expressed frustration at the unexpected change.
“I’m trying hard to get to level 5, buying with you, and you come up with this (…) just when I was going to purchase a mobile device,” wrote a user, who mentioned increased prices in affiliated businesses and loss of competitiveness of the platform.
Another customer regretted having reached level 6 only to see the benefits that motivated their loyalty disappear: “I have bought many things with Cashea, especially with the +installments mode, and the fact that they have removed it only makes it difficult, if not impossible, to pay such high installments.” He criticized the lack of information: “It is disappointing that they have not issued an explanation of the reason for that decision.”
The discontent has spread to other users, who describe the measure as “such an antics” after having invested time and effort in leveling up on the platform.
Cashea has not offered statements about the reasons for the decision or whether it is a temporary or permanent measure. Meanwhile, users continue to demand clarity and the restoration of benefits that for many represented an alternative to the economic crisis.
