A report by the Spanish company Inmark, which has been doing for Latin American countries for 25 years, evidence that the financial inclusion of young people in Colombia is still increasing, promoted by Digital platforms that have facilitated their access to basic financial services.
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Unlike previous generations, which initiated their relationship with the financial system through accounts in traditional banks, the youth of 14 to 17 years have found in digital wallets because they are a more accessible option and practice their entry to the financial system.
INMARK is a market research company and trend analysis. The company presented the results of its most recent study on the financial behavior of natural persons in Colombia 2024.
This study is carried out annually in Spain for 37 years and in several Latin American countries 25 years ago and It has served as a tool for the strategic planning of various financial entities.
Inmark’s study data reveal that Digital Nequi, Bancolombia and Daviplata de Davivienda wallets have consolidated their domain in this segment, with high percentages of adoption.
This preference responds to factors such as ease of use, the absence of management costs and the possibility of Perform transactions without the need to go to a physical banking branch, says the report of the Spanish analysis company.
INMARK’s report also notes that 84.2% of banking young people use these platforms for sending and receiving money, 78.8% use them for withdrawals in ATMs.
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What are the most used in Colombia?
For its part, the report mentions that 47.8% of Colombian young people use them for digital payments and cell phone recharges.
However, it is also highlighted in the Inmark report that the use of more advanced financial products, such as credits or investments, remains limited in this population group, which suggests that youth banking focuses, for now, on transactions basic
Despite the growing financial inclusion, It is evident that young people still maintain a less diversified relationship with the financial system, The study on the financial behavior of natural persons in Colombia 2024 says.
The INMARK company said that while in the general population 61.5% of respondents are client of more than one bank or financial entity, among young people this figure is lower, with a greater concentration in a single entity.
According to Inmark, this represents an opportunity for financial institutions that seek to loyalty to This segment with products designed for your specific needs.
Holman Rodríguez Martínez
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