Czech and the expansive effect of his renewal with Red Bull

Czech and the expansive effect of his renewal with Red Bull

Sergio Pérez’s contract renewal with Red Bull until 2024, raises all his allies to the engine. The benefits of accompanying the Mexican driver in his moment of synchrony with the world champion, Max Verstappen and the best team, up to now, in the standing of constructors, becomes a finite valuarte.

At the end of the extension of his contract with the Austrian team, Checo will have 14 years of experience in Formula 1, 34 years old and four, being Verstappen’s teammate. The vote of confidence to renew it was announced one day after being crowned in Monaco, where he added to his record, two wins and nine podiums with Red Bull.

His salary will amount to 10 million dollars a year, that is, 2 million more than his earnings this year and 5 million more than in 2021. This also means the most he has earned since he arrived on the circuit in 2011, with Sauber, when he earned $278,000, according to data retrieved from Spotrac.

“Time and time again he has shown that he is not only a terrific member of the team, but as his comfort level has increased, he has become a real force to be reckoned with at the front of the grid. This year he has gone one step further and the gap with world champion Max has been significantly reduced. For us, maintaining his pace, racing prowess and experience was a no-brainer and we are delighted that Checo will continue to race for the team until 2024,” said Red Bull Team Principal Christian Horner.

This 2022, the 10 million are already received by Carlos Sainz (Ferrari), Lance Stroll (Aston Martin) and Valtteri Bottas (Alfa Romeo). In July 2021, Forbes published its ranking of the 10 highest paid F1 drivers of the year and placed Checo in fourth place with earnings estimated at 18 million dollars, which is divided into 5 million of his salary during the 2021 season, 5.5 million annual bonuses and 13 million total bonus. The source explains that this classification was based on financial documents, legal filings, press leaks and conversations with industry consultants.

Among the brands that have supported it for a decade are Telcel, América Móvil, Telmex, Inter and Claro. It also has the support of other companies such as Xades, Tag Heuer, Unifin, Kavak and Banorte. The last two brands that were announced with Checo for this season are: Uniclick (which is part of UNIFIN) and the government of the state of Jalisco, which according to national media, allocated 25 million pesos, to deposit them under the concept of “ tourism promoter.

Jaime Jañez, CEO of Blackshark Sports Marketing & Advertising, an official partner of Formula 1 in the Americas and of LaLiga Mexico, explains to this newspaper that commercially Czech Perez He is one of the Top 3 Formula 1 drivers who sells the most merchandising worldwide. More than 50% in Mexico, where there are more than 30 million F1 fans.

“You need to know the sponsorship plan that Checo has for 2024, but he will be able to sell his sponsorships as a brand, at least 35% more than what he is selling today, but it is finite, not all brands will be able to be. F1 is a global elite and not all sponsorships will be able to be there. In an estimate, based on knowledge of the market, Checo enters from 25 to 30 million dollars a year through sponsorship”.

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