E-commerce sales in Latin America increased by 60% in 2021, and in the case of Peru, events such as CyberWow contributed to that growth. With this high expectation, the most important online trade event in the country returns, in its third edition of the year, with more than 200 participating brands, offering the public unmissable prices on their favorite products and services: technology, deco and home, fashion and beauty, health, travel and tourism, entertainment, sports and fitness, children’s, education, pets and much more.
When will the cyber Wow 2022 be?
This last edition of 2022 runs from October 24 to 28 and is an ideal opportunity for those who enjoy the World Cup, for those who are thinking of anticipating Christmas shopping, and those who are already planning their end-of-year trips and next vacations.
This new CyberWow brings as a novelty a special category for the World Cup, and another with offers with prices lower than S/.100.
Which companies will participate in the cyber Wow 2022?
During the five days of the event, it is expected to exceed 20 million visits to the portals of the participating businesses, among them: falabella.comRipley, Oeschle, Samsung, Reebok, Claro, Entel, Cassinelli, H&M, Superpet, Samsung, Lenovo, Coolbox, GMO, Electrolux, United Perfumeries, and more.
Also noteworthy is the participation of services such as: BCP, Banco Ripley, Diners Club International, Mastercard, Niubiz, Despegar, Viajes Falabella, Casa Andina, Cruz del Sur, Universidad Privada del Norte, among others.
Benefits of cyber Wow 2022
Expect 120% more transactions from participating merchants than a regular sales week. “CyberWow is an opportunity for businesses and entrepreneurial brands to have a platform where they can show their products and services to all Peruvians, who will be able to take advantage of this last edition of the year, having events such as the World Cup and Christmas preparations nearby.s” said Beatriz Hernández, executive director of IAB Peru.
It should be noted that product searches grow 4 times more during these times of the year, and 8 out of 10 people who enter the event do research before buying, with the most searched categories being: technology, fashion, beauty and travel.