Cyber Wow 2022: 1 out of 3 Peruvians who plan to spend their AFP or CTS plan to do so on the purchase of items during the July edition

The event starts online commerce most important in the country in which more than 200 brands participate, offering the public offers on their favorite products. In this edition, according to a survey carried out by Google, 1 out of every 3 Peruvians plans to spend their AFP me CTS in items of your choice, it also showed that technology (computers, tablets, cell phones and gamming), as well as fashion (clothing, footwear and accessories), are the categories with the highest purchase intention.

East cyber wow It has the participation of more than 30 companies from the textile and clothing sector that were part of the digital route training of Produce, and a similar number from the Mercado de Lima of the Municipality of Lima, which are added to the long list of participating brands such as: Saga Falabella, Ripley, Wong, Despegar, Adidas, Platanitos, Samsung, Mercado Libre, Oeschle, Plaza Vea, Hiraoka, GMO, La Curacao, Bata, Tottus, Nestlé Store, United Perfumeries, among others.

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Also noteworthy is the participation of financial services such as: BCP, Banco Ripley, Diners, Niubiz, Pago Efectivo, Mastercard and Rextie.

With more than 2500 offers on the site Cyberwow.pe and many others directly at participating merchants, expect 120% more transactions from participating merchants than a regular sales week. “Cyberwow is more than an event, it is an opportunity to accelerate business digitally, bringing more and more offers to the digital channel” said Beatriz Hernández, Executive Director of IAB Peru.