What the day a family is going to look at the housing model he aspires and likes, can make a digital form that is the beginning of that process Mortgage And that the same form is the one that goes the databases, to the bank for its study and approval and then to the construction company for its validation and is the same that goes the legal procedures before the local authorities and the notaries and that if the process reaches happy term it occurs in half of the normal time or less, is what is known as cyber management.
That is not a fantasy, several entities already use it this Wednesday, September 3, in Bogotá the first time is held Summit 2025 cyber management.
(Read: Usura rate for September dropped to 25.01%).
This forum will bring together more than 30 international leaders, including Economic Directors of BBVA, Altos
Silver Lake executives, JPMorgan Chase, Mr. Cooper and regional authorities of the
main financial and housing entities in Latin America.
Organized by cyber management, the meeting seeks to redefine access to housing in the region,
connecting technology – including real cases of application of artificial intelligence—
with credit management and public policies. The appointment will take place at JW Marriott
Bogotá (Chapinero).
(You may be interested: The Dane reveals the cities with the greatest rise in the price of new housing).
Mauricio Chona, CEO Cibergestion Colombia and CCO for Latin America.
Portfolio spoke with Mauricio Chona The CEO for Colombia of the Company Cyber management on the contributions of technology to relieve people requesting loans from dwelling Already all the entities involved in the process (Constructivebanks, notaries, charities) and indicated that technology allows simplifying the process.
What services or cyber management have been more demanded by Latin American markets and why?
Our Core Business is directly related to the business Mortgage, so the most demanded services in Latin American markets are associated with this product.
We accompany the complete process: from the origin of the credits In the sales rooms of the construction companies, through the evaluation of the credit in the banks, the mortgage legalization with all its stages (including valuation, legal study and disbursement), to the post-refirms or regularization of the mortgage guarantee. It is a process of high complexity, not only because of its duration, but for the large number of actors involved in the chain.
Precisely because of our experience in managing this complexity, customers have requested us to extend our solutions to other products, such as the credit of vehiclesand towards sectors such as the insurer, where we support policy and sinister issuance and management processes. In summary, the most demanded is still the heart of the mortgage business, but our technological capacity and expert knowledge has opened opportunities to expand towards new financial and insurers.
(You can read: Rapicredit launches credit application tool via WhatsApp).
Mortgage
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How does the need for standardization of processes balances with the regulatory and market particularities of each country?
The balance between standardization and local adaptation is achieved thanks to two factors: our Presto Technological Platform and the expert knowledge of the mortgage business in the region. PRESTO It acts as a true orchestration platform of the ecosystem actors, facilitating integration with the different Core applications that our customers may have, and ensuring traceability, safety and efficiency at each stage of the process.
While the business Mortgage in its essence is very similar in all countries, what changes are regulatory, legal and market particularities. That is where our differential value enters: we do not impose a single model, but we adapt our technology and processes to the strategy and commercial vision of each client, guaranteeing regulatory compliance and at the same time maintaining regional efficiency and quality standards.
In short, we standardize the technological and operational basis, but we personalize the execution according to each country and client. That allows us to maintain consistency in experience and, at the same time, respond flexibility to local demands.
(It is related: Decisions of the National Savings Fund have asphyxiated to housing buyers).
Mortgage
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What Latin countries are a priority for future expansion and why?
We currently have a very solid presence in Mexico, Colombia, Chile and Peru, where we have relevant market shares: Mexico with 48%, Colombia 30%, Chili 52% and Peru 34%. Each country presents economic and political peculiarities that directly influence the mortgage business, being consumer confidence a determining factor for its development. In this context, our great bet is Colombia.
During the last two years we have tripled our market share, and today we are investing in a determined way in the application of new technologies to transform the way in which the credits of dwelling. The country offers a still broad market to conquer and a very favorable dynamic both in the sector banking as in the builder, which makes it the epicenter of our expansion strategies.
In a complementary way, we follow large -scale markets such as Brazil and Argentina, which, thanks to their economic recovery processes, are outlined as opportunities relevant in the medium term. However, there is no doubt: Colombia is today the priority and the great bet of the group in the region.
