Current Markets: How should I effectively manage my business today?

Know how to run a business or entrepreneurship today it can be a challenge, as trends are constantly changing, the public wants to try new experiences innovativeand the products or services offered must be of excellent quality.

It is in this case, where you must take into account both the target audience, what motivates them, their preferences, and of course, the feedbackwith this last point mentioned because it will help us find and overcome some aspects in order to improve and provide better results.

“The opinions of the clients to whom we address daily, must be an unavoidable point, this will be of vital help for the merchants, to improve ourselves and polish aspects that sometimes go unnoticed, but which, of course, need reinforcement. In addition, with the constant crises that our country is going through, being aware of the changes and trends that arise is essential”explains Giovanna Pinto, professor at the Faculty of Administration and Business at Le Cordon Bleu University.

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On the other hand, digitization is a great ally for entrepreneurs and it is recommended that each brand have a presence in digital media, because they are multitasking tools that optimize time and resources. Thus, you can use your platforms to tell stories and experiences that are what most attract new or potential customers.

In order to achieve effective business management, Pinto exposes 5 points to achieve it, and thus be able to stand out from the competition:

• Manage quantitative and qualitative information: It is important to have exact data on figures, percentages in general, but the qualitative side should not be neglected, this is more related to the thinking of consumers that will give us a more global vision of our businesses and their needs.
• Segment the public: The audience you want to reach must be properly selected, in this way we will know who to address, start messages that are to their liking, and above all, be able to ensure their permanence and that the preference before our business is greater.
• Learn and update constantly: It is the key to any business, to always be innovating and listening to what your public wants to find in your product or service. In this way, the brand will always be up to date with what is new in the markets and can have a plus over its competition.
• Train your collaborators: Keeping your work team abreast of everything that happens today is vital. They are the ones who can deal with any situation that happens, therefore, it is important that they have the resources to be able to carry out their work without difficulties.
• Develop a powerful marketing strategy: Businesses have different needs and when wanting to fulfill them, a valuable step is to create and apply a strategy that will help them meet their objectives both in the short and long term. In addition, this must be real, current, measurable and comply with the line of business that is being worked on.

Finally, the ULCB spokeswoman details that people should be motivated to generate new and cutting-edge businesses that include interest groups such as universities, innovation centers, among others. Everything can be achieved, thanks to constant learning.

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