Cuba maintains the goal of receiving 2.5 million tourists, according to the minister of that portfolio, Juan Carlos García, during the balance of the annual work of the union of workers in the sector.
The Caribbean nation welcomed just over half a million international visitors last year, a figure that it hoped to exceed in the current period and for which the month of January offered an encouraging start, with 134,661 travelers.
However, the new restrictions on flights, particularly those from Russia, which in 2021 became the main issuing market to the largest of the Antilles, make aspirations difficult.
Despite this, the head of tourism affirmed that they persist in the projections and draw up strategies for the reactivation of European markets, in addition to promoting the arrival of travelers from Latin America and the Caribbean, according to a report by the Cuban Agency of News.
García insisted on the need to offer services of higher quality and professionalism, which enhance the Cuban product and where personalized customer service stands out.
Likewise, he called for strengthening links with the new actors in the economy, such as cooperatives and micro, small and medium-sized enterprises.
In that sense, he mentioned that the country is very far from its potential, and gave the example of agricultural producers, who could supply much more hotel facilities.
The minister also called for confronting the smear campaigns against Cuba and especially those directed at the tourism sector, which seek to boycott the arrival of visitors to the island.
