The Cuban Government considers the celebration of the close International fair of tourism Fitcuba 2023 as “essential for the gradual recovery of the industry”, according to statements by Manuel Marrero, Prime Minister of the country.
The event will be held this time in the Morro-Cabaña Historical Park, in Havana, from May 1 to 5, with the purpose of making the destination Cuba visible and contributing to the entry of income to the country.
Checked Prime Minister of #Cuba preparation for the International Tourism Fair. #FITCuba ???https://t.co/NPnS3BTvrM via @Youtube
— Caribbean Channel (@CanalCaribeCuba) April 30, 2023
according to a note published by the official Cubadebate website, so far the presence of more than 570 tour operators, as well as 51 hotel chains and the same number of airlines, had been confirmed at the first face-to-face edition of the conclave in Havana after the COVID-19 pandemic. 19.
The authorities of the sector value these figures as an advantage for the promotion of the tourist attractions of the archipelago and the negotiation of business.
Marrero Cruz said that, as a government policy, after the isolation imposed by the pandemic, holding events, especially international ones, has been prioritized.
He added that in the difficult circumstances that the world and the country are going through, Fitcuba 2023 is very important as part of the recovery process of the tourismand recognized that this is still not going at the speed that is required.
The Head of Government highlighted the holding of the meetings of the G-77 Tourism and Culture Ministers plus China, in the context of the Fair and as part of the Cultural Heritage Congress.
Cuba has set the goal of reaching 3.5 million international tourists in 2023according to its Minister of Tourism, Juan Carlos García Granda, who recognized that the goal is very high, but that despite the “limitations” that the island has, they are working to achieve it.
He Ministry of Tourism of Cuba (Mintur), during a balance of tourist activity last year, confirmed that in that period the island received 64.6% of the 2.5 million planned tourists. This, in turn, represents 37.8% of those who did so in 2019 and a growth of 4.5 times compared to 2021.
Nor was the sector’s income plan met, which reached up to 74% of what was planned and only 36.2% of what was entered in 2019.
Despite the fact that the agency recognized that there has been a group of quality effects of the services offered, a national survey conducted on the subject, the general satisfaction of tourists was 92.9%; the possible repetition, of 90.7%; the recommendation of the destination, 92.3%; and the positive assessment of the value for money, of 85.7%.
