Learning
Although Latin America has made progress in fraud prevention and early detection, there is still a long way to go, since cyberattacks occur globally, so there is always “something to learn.”
In this sense, all participants in electronic commerce – issuers, acquirers, banks and neobanks – must ensure that they have digital tools and that they are applied to safeguard user data.
One aspect that needs to be worked on has to do with forms of payment, especially in Latin America, Azcuy said.
And Mexico?
Mexico, being a neighbor of the United States, being part of the T-MEC, has a great opportunity to exploit cross-border trade.
“For Mexico, the United States is the main market. The opportunity is huge, both from businesses in Mexico wanting to sell in Mexico, and from the United States wanting to come to Mexico,” Azcuy stressed.
Keep in mind that it would be a titanic task for a business to understand market by market, so it is important to associate with platforms that facilitate this task of understanding.
risks
Despite the optimism, this is not the time to throw bells on the wing, as there are some risks that, if they materialize, could cause the ambitious goal of sales through cross-border trade to not be met.
In this sense, Ximena Azcuy pointed out two main risks that can affect cross-border trade.
“The main risk is not having the trust of its users worldwide, that is, if there are massive attacks in corridors that are key -Mexico, Brazil, Colombia-, it will devastate the trust of users and businesses worldwide. ”.
Another point that could negatively impact cross-border trade has to do with problems in the supply chain, as happened in 2020, due to the coronavirus and this year due to the conflict in Eastern Europe.
