In Peru, more and more Business show their interest in using CRM solutions (Customer Relationship Management, for its acronym in English) or Customer Relationship Management Customersbecause there is a considerable amount of people doing searches in places like Google, or social networks in general, to know and know which companies provide this type of service.
According to a study carried out by the Impulse Data Intelligence Unit for the One to One company, only in the city of Lima between 2017 and 2021 there was an increase of 61.2% in total annual searches on topics related to solutions and software. of CRM. So far in 2022, the trend continues to rise, since between January and August there was a growth of 19.7%.
The same study also showed that more than 80% of those who seek information do so in relation to the main challenges of the commercial areas. 22.1% are looking for solutions to store information about current customers, while 20.4% are looking to improve collaboration between company teams.
The market for CRM software is constantly growing; however, business consultancies are needed to give more confidence to companies, especially small and medium-sized ones.
Among the benefits of using a specialized CRM is the solution of specific business problems that do not allow commercial progress, as well as making companies more efficient and profitable.
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15.8% of the people evaluated in the study seek services related to customer needs, while 15.2% seek sales automation. “The need to have a CRM solution is evident in all types of companies. Nowadays, SMEs are the ones that are most inclined to this type of solutions, in order to improve their attention, their services and attract the greatest number of clients”explained Carmen Vargas, commercial director of One to One.
In this context, the One to One company, recognized for providing the best, most professional CRM consulting and implementation service to companies in Latin America, launches Xpress, a solution based 100% on Microsoft Dynamics 365, which brings a series of benefits. reliable, fast and accessible for companies.
“Xpress focuses on solving business problems, with an impact on the return on investment, this service includes consulting and support in the implementation process with highly qualified personnel, who will help companies improve their sales, better attract customers and create personalized experiences, expressed Renato Espinoza, general manager of the company.
For this year, One to One will continue executing CRM projects in leading companies in their sector and expects to help 100 new SMEs, in the line of business and technology, as a contribution to economic stabilization as a country.
