The consumption of milk in it Peru is low; however, it has shown signs of progress this year. The general manager of Glory MilkCristiano Sampaio explained that they are working with the productive chain to reach more people.
Look: Inflation advances in November, but remains in the target range
What is the progress in the third quarter attributed to?
We have felt that the market has started to improve. We have had information that consumption and the basic basket have improved. Part of the growth is due to the line that we have launched for the base of the consumer pyramid. The penetration of milk into the home and consumption has increased in all areas of the country.
Has spending also grown?
Yes, it has grown between 2% and 3% in the last two or three months, as well as the purchase volume.
What are people looking for when purchasing this product?
Each type of product has its audience, but what has happened recently is that the consumer is trying to buy more promotions. They also look for smaller presentations. Our strategy has been to opt for smaller portions so that people have access to pay and buy.
When we talk about smaller proportions, are you referring to cans?
Sure, we have the S/3.90 can and the baby one with less content, but also at a lower price. These are the ones that have grown.
Why the success of small cans?
In Peru there is great informality, so people buy by the day, since sometimes they receive a salary per day, so they look for smaller portions. Now, with the recovery we are seeing that this is beginning to change.
Will the bet next year be on those products?
The information we have is that consumption is increasing, but they are also returning to consuming their previous favorite brands. The idea we have is to bet on innovation, but at all levels. Our purpose is also nutrition and for that you need to produce quality and at an affordable price for that base of the pyramid that needs to consume milk. In addition, we also have global megatrends, such as consuming healthy food, so we go all out to serve all types of consumers.
How is Peru in milk consumption compared to other countries?
We are very low. Peru consumes 85 liters per capita, while the FAO suggests 200 liters. Milk is not a cheap product in itself, because it has a complex chain, but we work throughout the chain to try to reach the most accessible price and thus reach everyone.
How does Gloria see herself five years from now?
We continue to bet on the growth of Peru, it is a commitment to the country and consumers. This year we invested more than last year and next year we will invest more than this year. We are going to continue with quality products, with nutritional content and at an affordable price. And we will also continue to address the needs for protein and healthier foods.
How much do investments grow each year?
We are talking about 5%, that is, above consumption and the economy.
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