The theme song is called “The ice was broken.”
Colombia News.
Noraldo Iriarte, better known in the picoteril world as ‘Chawala’, released a new catchy song called “Break the ice”, a musical theme that has already made more than one dance in the city of Cartagena.
To promote this danceable single, the artist from Cartagena and his team of collaborators devised a strategy that consisted of distributing ice to communities that live in very precarious conditions. In order to carry out their action, ‘Chawala’ and his assistants went to a company that sells ice and stored pieces of frozen water in cellars to give them to their target population.
See: “I admired them”: Karina was disappointed in the champeta twins for an insult in the middle of the show
Already with the ice in his hands, the champetero headed towards the Olaya Herrera neighborhood, Delicias del ‘Corralito de Piedra’ sector to make deliveries.
It was recorded on video when the artist gave the cavas and a bottle of soda to the inhabitants who were on the road. During his tour, there was also time for local children to dance to his new theme song.
After the images went viral on social networks, many questioned that “Chawala” brought ice instead of food to needy families.
In turn, they criticized the fact that he has used vulnerable communities to promote his new musical theme.
“Give away ice? Better that you donate food, that’s what these families need”, “Do not give away ice again in the vulnerable neighborhoods of Cartagena, what they need is food”, “There, if I saw Chawala badly, they must be more serious”, were some of the comments that were generated against the artist’s gesture of ‘King of Rocha’.
Meanwhile, others thought that the artist was not to blame for the situation that these families are going through and that bringing them ice was a good deed on his part since many do not have a refrigerator to drink cold drinks.
At the moment, the artist continues to promote his new hit and has come out against the negative comments he has received for his advertising strategy.
Cover Photo: Screenshot @chawala
You may be interested in:
“Twins of the champeta” apologized for lowering a fan from the stage with a heel
