Household Consumption Intention (ICF) rose 1.3% in November and reached 89 points, the highest level since April 2020, according to an index released today (21) by the National Confederation of Commerce in Goods, Services and Tourism ( CNC). The research is based on 18,000 questionnaires applied in all states of the federation.
CNC sees the desire to consume boosted by Black Friday, Christmas and the World Cup. According to the study, four out of ten consumers intend to buy products related to the World Cup, mainly young and high-income men.
Added to the consumption linked to these dates, are the more moderate inflation in recent months, the continuous generation of formal job openings and the largest income transfers in the final stretch of 2022, when the national and state elections were held.
Despite the accumulated improvement of 21.3% throughout 2022, the indicator is only considered positive when it exceeds 100 points. Among the components of the index, the current level of consumption, the perspective of consumption, access to credit and the moment for durable goods pull the ICF down from this level. On the other hand, the perception of current employment, current income and professional prospects remain above 100 points.
In a comparison of this year’s World Cup with that of 2018, the intention to buy clothes increased from 7.5% to 14.9%, and, from 9.9% to 14.6%, the intention to buy food and drinks. Already the plans to buy televisions fell from 4.3% to 3.8%. Even so, CNC estimates indicate that the furniture and home appliances segment should account for most of the trade revenues due to the event, with 34% of total sales.
In a breakdown by state, the desire to consume products as a result of the cup reaches 76.4% among people from Maranhão, and 59% among people from Paraná. In Alagoas, Sergipe and Amazonas, there are also more than half of consumers inclined to buy something because of the cup.
