The congresswoman Ariana Oruéof the bench We can Peru And president of the Science, Innovation and Technology Commission, has organized an event that has been qualified in sociable networks as “questionable“The forum, called “Intelligent productivity: strategies and tools to optimize your business on social networks”generates suspicions by the guest list and the use of public resources.
The conference, scheduled for this Friday, October 3 at 3:00 p.m. Zully, Paula Gabriela and Andy Makeyin addition to the assistance of the mayor of ATE, Franco Vidal. The inclusion of ‘Neutral’who was recently seen with another member of the Podemos Peru party, the politician José Luis Luna Morales.
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Political parties would be using influencers to gain visualization
Congress and political parties have adopted a communication strategy that seeks to connect with the young electorate: the strategic use of influencers and social networks celebrities. By associating with figures that enjoy great popularity and credibility among their followers (as evidenced in the recent event of the congressman of We can Peru With influencers such as Zully and ‘Neutro’), legislators make their messages quickly and massively viral, often through platforms such as Tiktok and Instagram.
The most criticized of this strategy is the lack of transparency and inspection. The National Office of Electoral Processes (ONPE) and expert analysis have alerted the thin line between organic political activism and not declared electoral advertising. Although the law allows the hiring of these digital promoters, many times the support of the influencers is not clearly disclosed with mandatory labels such as #Publicity or #Anunciocontrado, leaving voters without knowing if they are consuming a genuine message or a paid propaganda. In addition, of the notorious use of state resources as is the case of the talk scheduled by Ariana Orué.
