Both brands and buyers are preparing the last details to celebrate Black Friday this Friday, November 25.
And although the economic outlook faces great challenges, including the possibility of not developing in the country on the last day without VAT, Colombian merchants, shopping centers, marketplaces and retail chains, for their part, maintain your bets against this date.
(Traders are concerned about possible cancellation of the day without VAT).
According to Sophie Douer, brand and product manager for the Patprimo Group, the company hopes to start the end-of-year sales season with Black Friday, for which they have prepared themselves in terms of logistics and with promotions of up to 70% in some of your references.
“We have same-day delivery promises in Bogotá and up to three days in major cities, which will undoubtedly encourage our online channel. Without a doubt, the digital channel has been growing, and since last year it has been contributing around 10% to the business”, commented Douer.
For its part, the global luxury fashion platform Farfetch announced that it will have promotions during Black Friday, which can go up to 50% off.
“The sale season and Black Friday include selected items from the women’s, men’s, children’s, jewelry and homeware categories from anywhere in the world in the more than 190 countries that are connected to the Farfetch marketplace,” said the company. platform.
(Colombians do not want EPS to be eliminated.)
Another of the marketplaces that have expressed good projections is Free market.
According to the platform, it projects a growth of 2.6 times in sales versus a normal commercial day, it will also add the participation of more than 900 official stores and 3,000 actors between SMEs and entrepreneurs.
“For Black Friday we have made available to Colombians an agile, reliable and safe ecosystem, in addition to a wide offer made up of thousands of products from official brands, SMEs and entrepreneurs. Thanks to our Fulfillment and Flex models, the products take 24 to 48 hours to arrive at their homes,” said Alejandra Camacho, manager of Mercado Libre in Colombia.
Likewise, the company anticipates that the categories that will register the greatest movement will be cell phones, computers, home, and furniture and toys. Faced with the cities that project Bogotá, Medellín, Cali and Barranquilla stand out with the greatest sales performance, while the average ticket per person will be $109,082.
On the side of shopping centers, Andrés Hernández, general manager of Santafé, specified that the Shopping Center joined the Acecolombia campaign: Colombia de Compras Black Days, which will take place between November 24 and 27 and which , seeks to boost year-end sales.
“It is essential for us to be part of the most important discount day of the year and of the world, because through these campaigns we not only help our visitors buy their Christmas gifts on time, but we also contribute to improving sales in formal stores. Hernandez added.
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