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October 23, 2022
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Colombian coffee, but the Uruguayan way: Nestlé uses local regulations to “position Uruguay as an exporter of premium coffee,” said its CEO

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Colombian coffee, but the Uruguayan way: Nestlé uses local regulations to “position Uruguay as an exporter of premium coffee,” said its CEO

Colombian coffee, but the Uruguayan way: Nestlé uses local regulations to "position Uruguay as an exporter of premium coffee," said its CEO

Colombian coffee, but the Uruguayan way: Nestlé uses local regulations to "position Uruguay as an exporter of premium coffee," said its CEO
Maria Noel Duran

Economy and Business > INTERVIEW

The CEO of Nestlé Uruguay assured that the company transformed its business in the country; now, it exports to 15 markets and is looking for its place in the United States and the United Arab Emirates

The CEO of Nestlé Uruguay, Valeria Rodríguez Pardal

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October 22, 2022 at 05:04

Valeria Rodríguez Pardal had been working with Uruguay in her role as director of the coffee business in Argentina and, from across the pond, she witnessed the inauguration of the plant in the East Zone Industrial Park of Route 101, “the one that today it makes us a coffee hub”, he acknowledges and proudly describes the transformation of the business model in the country, traditionally based on the production of El Chaná and Águila for the domestic market.

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