We are on the eve of Christmas holidays and businesses place all their efforts to stand out and strengthen themselves before one of the most anticipated dates on the business calendar. The entrepreneurs They see the need to implement innovative actions that allow them to take advantage of this campaign.
“December is one of the months that generates the most income and recognition. Therefore, it is an opportunity for entrepreneurial brands. On dates as special as Christmas, it is important that businesses know how to reach their customers in a friendly, unique way and by providing them with quality service”comment Renzo León-Velarde, general manager of Peru Invoicea digital transformation product of digiflow sponsored by the Chamber of Commerce of Lima (CCL).
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Within this framework, the specialist points out 5 ideas to attract customers and increase profits:
Adapt your content to the festivity
The best way to boost sales at Christmas is to focus all messages and services on this date.
From the decoration of the premises to the packaging of the product counts.
These resources will create a Christmas atmosphere and will make your customers feel special and convey the illusion and magic of these holidays to them.
This will allow your purchases to have a better experience and keep them coming back for many more.
Provide promotions
During these dates, most people exponentially increase their purchases and therefore look for the best options and the best prices.
Generating special promotions or discounts will considerably increase your sales.
You can include 2×1 or half price on products.
In addition, you can give vouchers with benefits if a certain purchase amount is exceeded.
Bet on social networks
A great strategy to increase sales during the season is to strengthen an advertising campaign on your social networks.
Since they are mass communication channels, they become an excellent platform and the perfect ally to expose your brand and show it to different audiences.
It is recommended to update the networks with their own content, promotions and Christmas themes.
Includes different types of payment
The use of digital wallets is one of the basic tools in business today.
It is essential to consider digital payment channels.
Applications such as Plin or Yape allow both the client and the entrepreneur to generate a simpler, more agile and cutting-edge payment transaction.
It is important to have a QR code visible to customers to avoid complications in payment.
Digitize your business
In this campaign, having a digitization system will not only allow your business to be formal and regular, but it will also allow you to control inventory and sales, where it will provide frequent service reports and organize a complete database, which directly maintain contact with your customers.
Peru Invoice, a product of Digiflow and a company sponsored by the CCL, has consolidated innovative processes for the easy and safe adaptation of tools regarding the issuance of electronic invoices for enterprises from 20 soles per month and more than 3 months of free use.
