The Christmas holidays They are already just around the corner and it is precisely one of the most anticipated seasons for companies, since it is estimated to be a successful one thanks to the sales generated in the last month of the year. That is why more than one will increase efforts to publicize their products or services through the social networks.
A CCR Cuore study revealed that companies prefer to sell through social networks rather than through web pages. Thus, platforms such as WhatsApp, Facebook, Instagram and TikTok are those that are used most frequently.
“Christmas party campaigns are a great opportunity to take advantage of all the power that social networks give us. However, if we did nothing throughout the year, it will be difficult to get results. It is advisable to start with a content plan before special dates”, says Yarexi Álvarez, CEO of Mina Content Agency.
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But, what should be taken into account to generate attractive content for our target audience and take advantage of these holidays? Along these lines, the specialist provides five tips to keep in mind when planning content.
- Define the tone of your brand. Each company is a different world and even if they are within the same category, they will have totally different personalities. That is why it is extremely important to adapt the style of the publications with the personality of the brand. At this point we must work on identifying what type of communication the brand will have: Will a formal or informal tone be used? Will humor be used or not? These and more questions are the starting point.
- Reward your loyal community. Giveaways to gain followers are in the past. Now, the suggestion is to apply this type of action to reward followers who are already in the brand’s networks, this will help generate that sense of reciprocity that brands need.
- Share expert advice. An interesting idea for the contents is the creation of advice or secrets of the sector or of a specialist of the company. In this way, not only the brand positioning will be worked on, but also that of the expert.
- It has reserve content. Typically, brands post at parties and then have a long period of silence, which usually lasts until the end of January. It is recommended to always have content ready for publication and that it be timeless so that it can be published at any time and in the event of any unforeseen event.
- Get to know your team members. Although social networks have the objective of publicizing a product or services, it is also important to know who the protagonists behind that work are. Along these lines, it is recommended to share photos of those collaborators who are part of the work group, whether at events, courses, or workshops. In this way, you will humanize your brand and you will be able to get closer to your audience.
Finally, for this coming 2023 it is important to remember that social networks are very helpful, but not the only alternative to launch a business. Therefore, it is relevant to work more channels, emphasizing the interests of the public.
