We are in the final stretch of 2022, and with it, the strongest commercial campaigns of the year begin, offering great opportunities for companies and consumers in Peru. Along these lines, startup SimpliRoute projects that 250,000 products will be distributed to shoppers just the week before Christmas.
It is worth mentioning that both Christmas and New Year are celebrations that not only impact sales, but also logistics mobility within the country, raising the indicators of last-mile deliveries.
The results show that e-commerce continues to gain ground in Peruvian commerce and since last year this has been evident. According to the Lima Chamber of Commerce (CCL), the Christmas campaign represented 20% of sales for all of 2021, a figure that is expected to be repeated in 2022. For this reason, companies have been implementing different digital strategies to boost your offer.
Within this framework, the logistics intelligence startup, SimpliRoute, set out to investigate how this year’s Christmas campaign will impact the logistics and commercial movement in Peru. Thus, he analyzed the data recorded by his software in 2021 to compare them with those of 2022, in order to obtain projections.
It is important to mention that during this campaign in 2021, the sectors that reached the highest number of deliveries were shipping, retail and food, the same ones that the startup projects will stand out during Black Friday 2022. , scheduled for this November 25.
relevant data
The startup indicates that from 2021 to October 31, 2022, more than 9.5 million scheduled and routed deliveries have been registered and completed in Peru through its software, powered by Artificial Intelligence and Machine Learning.
Likewise, the platform records only during 2022, 3,640 vehicles that currently have their solution implemented in the country, an exponential growth, considering that when they began their operations, in 2019, this item reached 278 vehicles.
As can be seen, the increase in demand for software in recent years was caused by the pandemic. Between 2019 and 2020, the number of visits made increased by 409.5%, and between 2020 and 2021 this figure rose to 212.4%.
