Chinese cars: 25% of light vehicle sales are from Chinese brands

Car brands of Chinese origin are gaining ground in the Peruvian market. light vehicles. The economic contraction of 2023, together with its effects in the first half of 2024, created a favorable scenario for these brands to compete with their Asian and European counterparts, mainly through commercial strategies based on affordable prices.

“When GDP grows between 1% and 3.5% annually, it is likely that most people will not feel improvements in their quality of life. On the contrary, growth greater than 5% generates a virtuous circle: more jobs, greater consumption and an economic dynamic that drives development”.

According to Alberto Morisaki, manager of Economic Studies at the Automotive Association of Peru (AAP), currently 25% of the light vehicle brands marketed in the country are Chinese. “Eight years ago, this participation was considerably lower. In 2017, they represented 12%; in 2019, 17%; and now, in 2024, they reach 25%,” he noted.

Competitive strategies

Morisaki explained that the expansion of Chinese brands has been supported by competitive prices, with vehicles that incorporate advanced technology and high safety standards starting at $15,000. “After the health crisis, many Peruvians faced economic difficulties, and these brands took advantage of the opportunity to enter with attractive prices,” he stated in an interview with Perú21.

In addition to the price, Chinese brands have implemented commercial campaigns in high-traffic areas in Lima and other cities. A key factor has been its alliance with renowned dealers, who not only distribute the vehicles, but also guarantee the supply of spare parts, accessories and adequate maintenance service.

“Companies that import Chinese vehicles are solid dealers, with sufficient financial backing to ensure a comprehensive offer that includes spare parts and after-sales services,” Morisaki added.

Morisaki highlighted that the share of Chinese cars in the Peruvian market could reach up to 40%, because many international brands manufacture models in China and export them to the country. “For example, several Chevrolet models produced in China arrive in Peru,” he indicated.

Finally, the AAP Economic Studies manager compared the rise of Chinese brands with what happened previously with Japanese and Korean vehicles. “Consumer trust in these brands is progressively growing, which drives their acceptance and consumption in the local market,” he concluded.

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