Chery represented in Colombia by AutoVardí SAS not only defies expectations, but also marks the beginning of a new era in the country’s mobility. With an offer that includes advanced hybrid and electric technologies
News Colombia.
Chery, the brand that has been a pioneer in new energy vehicles (NEV) in Colombia, integrates a wide range of vehicles that stand out with hybrid and electric technology, reaffirming its leadership in automotive technology.
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Chery is imported and represented in Colombia by AutoVardí SAS, a company of the Vardí Business Group. The Vardí Group has more than 60 years of experience in Colombia in the automotive industry, providing mobility and productivity solutions.
Chery Automobile Co., Ltd., founded in 1997 in China, has established itself as a leading global automotive brand, distinguished by its focus on new technologies and the quality of its products and after-sales services.
On the other hand, the Vardí Group, with a solid track record in mobility and distribution, is the new representative of Chery in Colombia. This conglomerate, which also manages brands such as Nissan and New Holland, has extensive experience in import, distribution and after-sales service.
Vardí brings together extensive experience and efficiency in the following processes: Importation, marketing, distribution of vehicles, equipment, after-sales service, spare parts, financing, procedures and insurance. Since September 2023, it has supported the commercial activity and after-sales support of the Chery brand in the country.
Innovation that makes a difference
Cherya brand that has been a pioneer in new energy vehicles (NEV) globally, brings to Colombia a unique offering in the SUV market.
With an initial investment of over 50 million dollars, the Vardí Group not only introduces a new range of vehicles, but also establishes a robust support infrastructure that includes more than 10 sales showcases and nearly 20 after-sales service workshops throughout the country.
The commitment to innovation is nothing new for Chery. The brand has proven itself as a leader in automotive technology, with an impressive track record that includes more than 13 million units sold and a 50% year-over-year growth in 2023.
The recent expansion in Colombia underlines its commitment to clean and efficient mobility, a trend that is gaining ground in the country.
A portfolio that lives up to expectations
Chery’s portfolio in Colombia includes five SUV models that stand out for their hybrid and electric technology.
From the Tiggo 4 PRO MHEV to the Tiggo 8 PRO PLUG IN HYBRID, the vehicles are designed to offer a superior driving experience, with a focus on sustainability and reducing emissions.
Particularly noteworthy are the Tiggo 7 MHEV, which was the most reserved at the last edition of the motor show, and the EQ7, a 100% electric pickup truck with a range of 512 kilometres that will soon be on the market.
María Cristina Castro, General Manager of AutoVardí, says that “this launch represents a milestone for the automotive industry in Colombia. We are committed to offering the best technology at competitive prices, thus facilitating the transition towards cleaner and more efficient mobility.”
Coverage and commitment to the Client
The Vardí Group, with more than 60 years of experience in the sector, has established a network of dealerships and workshops in key cities such as Bogotá, Medellín, Cali and Barranquilla.
This network not only ensures comprehensive coverage throughout the country, but also generates more than 100 direct jobs and nearly 200 indirect jobs, contributing significantly to the local economy.
Collaboration with strategic allies in the automotive sector reinforces confidence in the brand and guarantees a high-quality service, aligned with the expectations of Colombian consumers.
The track record of the Vardí Group, which represents renowned brands and has dealerships for Mazda, Suzuki and Jeep, among others, supports the solidity of this new venture.
A new era of mobility
With a proposition that not only challenges expectations, but also marks the beginning of a new era in the country’s mobility. With an offer that includes advanced hybrid and electric technologies, the brand is positioned as a catalyst in the transition towards more efficient and environmentally friendly mobility.
“What Chery brings to Colombia is a tangible reality today, not a distant future. We are here to offer the best in technology and equipment, and we are convinced that the Colombian market is ready for this transformation,” concludes María Cristina Castro.
With this commitment, Chery is not only introducing a new standard in the automotive market, but is also contributing to a greener and more sustainable future for Colombia.
This coming August 9, 10, and 11, Chery will be at the most important showcase of the automotive sector in Cali, Expomotor 2024
