Political advertising has exceeded conventional channels. This is evidenced in the advertising expenses made by personalities such as César Acuñaleader of Alliance for Progress (App); José Luna, leader of Podemos Peru; and Keiko Fujimori, representative of Popular Force. Since 2021, these three figures have allocated more than 8 million soles to advertising campaigns that have disseminated in the main applications of the Meta Group, which allows their ads to be visible on social networks such as Instagram and Facebook.
This information was shared by Carlos Viguria, a journalist from Ideele Radio. According to Viguria, in the last four months figures such as Acuña and Luna have disbursed large sums in target social networks. Based on these data, The Republic He reviewed the expenses made by these politicians from March 11, 2021 to date.
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The case of José Luna It stands out especially. The leader of We can Peru and entrepreneur has paid more than 7 million soles in advertising on social networks. According to the Meta portal, S/. 5,735,186 for advertising through the accounts of Laydi Diana Pecros and Mery Nataly Gonzales Enriquez, who currently serve as provincial councilors of Lima for the Luna party.
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César Acuñacurrent governor of La Libertad, has also made a considerable disbursement in social networks advertising. During the same period, the leader of Apepismo and founder of the César Vallejo University He allocated S/. 756,574 for ads on platforms such as Facebook and Instagram. To a lesser extent, Keiko Fujimori paid S/. 41,448 in advertising during the last four years; This figure was paid from the account of his political party, Popular Force.
At the close of this note, they tried Popular Forcewho assured that the expense made in social networks advertising has been reported before the ONPE.
Social networks and streaming: the new media of the 2026 campaign
Not only social networks will be key to applicants to occupy the presidential chair in 2026, but streaming and collaboration with content creators are also presented as attractive options for different candidates. In recent months, this has been demonstrated with two participations in particular: that of Rafael López Aliaga, Party leader Popular renewaland that of Martín Vizcarraformer president of the Republic who seeks to complete a new presidential term.
López Aliaga has ventured into the world of streaming through figures such as International influence ‘SPEED‘And Andy Merino, creator of Peruvian content known as’The Zein‘ either ‘Andynsane‘. During the visit of the American streamer, López Aliaga participated by providing a space in the Municipality of Lima. As a result of this meeting, days later he was interviewed by Merino in a live broadcast on the platform Kickwhich reached high visualization figures.
Martín Vizcarrameanwhile, has also opted for streaming to gain political capital. His participation in the channel of the renowned Chiclayan influencer ‘Crystorata‘generated a high impact in terms of visualizations, viralized thanks to clips that highlighted the most striking moments of the meeting between them.
