The purchase of mid-range cell phones, sneakers and trips to Bariloche were the products most clicked by consumers who sought to take advantage of the event of special discounts in e-commerce, Hot Sale 2022which formally ends this midnight.
The organizer of the Hot Sale, the Argentine Chamber of Electronic Commerce (CACE), pointed out that The categories with the highest demand were Clothing and footwear; electro and techno; Furniture, home and deco; sports and fitness; and cosmetics and beauty.
In the travel category, the greatest demand was centered in Bariloche at the local level, and Barcelona at the international level.
3.3 million people registered on the official site of the event.
According to the CACE, in this edition -unlike previous events- the common denominator was that of a “much more rational consumer”, who made “purchases that he had been planning in advance, is much less impulsive and more mature, focusing on their daily consumption needs.
“A buyer more accustomed to digital shopping is observed, who tends to analyze the purchase, compare options and prices, turning the digital channel into a habit“, said camera sources.
Consulted by Télam, they specified that they will only have the final billing numbers, average ticket and number of units sold at the 2022 Hot Sale by the weekend.
The categories with the highest demand were Clothing and footwear; electro and techno; Furniture, home and deco; sports and fitness; and cosmetics and beauty
In any case, the institutional director of the CACE, Gustavo Sambucetti, announced that “Continuing with the trend of recent years, we expect a peak in sales at the end of this Wednesday, which will undoubtedly be reflected in a record turnover in this type of event“.
From the camera tThey also projected that most of the companies that participated in these days will extend the Hot Sale until at least Friday or Sunday.so the official site of the event will remain online until next Monday.
They indicated that “as in previous editions, the visitors concentrated on the first day”, although the “participation on the second day grew in relation to last year”.
3.3 million people registered on the official site of the event
They added that During the first two days of the event, the age segment that dedicated itself to looking for offers was between 25 and 34 years old, with 21% of the total; followed by those between 35 and 44 years old, with 19%.
By zones, the districts that had the largest number of people browsing the event site were the Buenos Aires Metropolitan Area (AMBA), Córdoba, Santa Fe, Mendoza and Tucumán.
On the Tiendanube platform, they indicated that “consumers from Santa Fe, Entre Ríos and Río Negro are the ones who invest the most in the Hot Sale 2022”, when accounting for the provinces that registered the highest ticket at the national level, with an average of $12,121 in the Santa Fe case; $11,671 in Entre Ríos and $11,264 in Río Negro.
After 5 pm this Wednesday, Tiendanube registered a turnover of $ 2,590,412; an average ticket of $9,822, and a total of 263,752 purchase orders and 742,453 products sold.
From the Facturante firm, dedicated to electronic billing systems, they said that “the provinces with the most consumption so far are Buenos Aires, CABA, Córdoba, Santa Fe and Mendoza.”
The company’s CEO, Lorena Comina, pointed out that “according to the movements we registered, there was an 88% increase in receipts and 185% in terms of billing”, with an average ticket of $8,633.