The ministries of Agriculture, Livestock and Supply (MAPA) and Foreign Affairs (MRE) organize Brazil’s participation in 41 international fairs specialized in food and beverages in 2022. The objective is to help Brazilian agribusiness and conquer more space in the world market. The products will be exhibited at fairs in 32 cities in 22 different countries this year.
The products have already been exhibited at two fairs: Winter Fancy Food, in Las Vegas, in the United States, and ProdExpo, in Moscow, capital of Russia, between February 6th and 11th.
Next week, from the 13th to the 17th, the largest food fair in the Middle East, Gulfood, takes place in Dubai. The event, which includes the beverage, dairy, oil, free frommeat and chicken, among others, will bring together 114 mobilized Brazilian companies.
Also noteworthy are the SIAL America fair, which will take place in Las Vegas, in March, SIAL Paris, in October, and the CIEE China, in November, in Shanghai. These fairs concentrate a large number of participating Brazilian companies.
According to the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), linked to the MRE, preparation and structure will be made available to entrepreneurs before and during the events, such as a booth, spaces for networkingreceptionists, promotional material and translator.
“Participation in these events is part of the strategy designed by the bodies in partnership with the Brazilian private sector. The plan encompasses everything from qualification, through market intelligence actions to final trade promotion activities”, informed Apex-Brasil.
Entrepreneurs interested in participating in international fairs can register for the site from ApexBrasil.
