From a chaotic Friday in the US to the big discount event in Colombia: this is how Black Friday was really born.
Just hours before the start of a new day of the Black Friday In the country, Colombian commerce has high expectations for this day. However, in general, everyone relates this event to massive offers, endless lines and frenetic shopping when its real origin is much more curious and, in part, the result of popular confusion.
The true origin of Black Friday
The story is usually set in Philadelphia, USA, in the 1960swhen police began using the term “Black Friday” to describe the chaos in the streets after Thanksgiving. Thousands of people flooded the stores taking advantage of the sales prior to the classic match between the navy and the army, generating such traffic congestion and disorder that the officials considered that “black” Friday.
Another very famous hypothesis is related to a situation witnessed in the wall street stock marketwhen two agents tried to corner the entire gold market by teaming up with a famous New York politician. The three attempted to bribe several important figures, including some judges. But the plan failed, since the price of gold plummeted in minutes and many investors were ruined, so the day would become known as “Black Friday.”
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Black Friday in Colombia: an adaptation with a local seal
In Colombia, Black Friday did not come as a cultural tradition, but as a e-commerce driven business strategy and the immediacy of purchases. Unlike other countries, Colombia adopted the event as part of a campaign to boost the digital economy.
E-commerce platforms, banks and physical stores take advantage of the day to offer discounts that They compete with seasons like Love and Friendship or Christmas.
Furthermore, the Colombian consumer has become accustomed to plan your purchases around this date, especially in categories such as technology, fashion, travel and home appliances.
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A particularly Colombian and original touch is how these promotions intersect with the rise of social media commerce and the growth of influencers who take advantage of the date to recommend products, compare prices or promote their own brands.
