Bigboxthe ‘big box’ of gifts, which through its various categories such as gastronomy, adventureamong others, allows its users to gift experiences, sees potential to expand in Peru. Facundo Sourigues, commercial director of the company, provides details to Perú21TV.
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After growing by more than 40% in 2023, how are you doing this year?
The entire experience and gift industry has been growing in each of the countries where we operate. Peru is no exception. In this first half of the year we have been growing more than last year and our outlook is encouraging, understanding that the fourth quarter is the time when the world of gifts and experiences reaches its peak.
Is Christmas the most anticipated time for the sector?
Yes, and one thing we see is that companies are increasingly giving away more. We believe that it is better to give away the opportunity to have good times; and little by little, companies in each of the countries where we operate are recognizing the value of the experiences we sell.
Do companies buy more than the end consumer?
We have two business units: one focused on sales to the final consumer through our store at Jockey Plaza, and the other through e-commerce. In the latter, anyone can buy a gift to treat a friend or family member, or even for themselves. In addition, in the balance of sales, the corporate client continues to have a greater share, between 60% and 70%. Our way of penetrating the market is through companies that choose to give experiences to their employees, who after learning about this become clients.
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Will they repeat the growth of 2023 this year?
We will overcome this. We were born as a company that provides experiences and we understood that the Peruvian market is asking us for solutions and we have developed incentive and benefit platforms. We are adding other gift proposals such as gift cards from different brands, Christmas baskets, turkey vouchers and that will allow us to have greater penetration and increase that ticket. It is providing a response to what the client has been asking us for throughout the year.
Why is Peru growing at such a fast pace?
This has to do with our innovative value proposition. There is no company in Peru that can distribute experiences with our wide range, which can offer a dinner in a very nice restaurant, a getaway to a spa or an adventure to any part of the country. Another factor has to do with the network of strategic allies. Our business underwent a very important change after the pandemic. Today people want to live moments, to go out, because that time we were locked up made us value being away from home and sharing moments with other people.
Is our country attractive compared to others in the region?
One hundred percent. We have operations in Argentina, Uruguay, Chile, Peru and Mexico. In the case of Mexico, it is a huge market, where we have been for four years, but Peru has been growing at a level comparable to that market and that gives us an idea that there is still potential to develop. This will be the first year that the region surpasses the parent company in Argentina, and without a doubt one of the leaders will be Peru.
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Is there any possibility that other stores could be opened in addition to the Jockey store?
It’s a model that we like. In Argentina we started with stores in retailers and e-commerce was a consequence of the evolution of business 14 years ago. But something that we like about in-person is that it allows us to be in direct contact with the retail customer and get to know more closely what they want, what they like and need. The possibility of growing through physical and in-person channels is part of the strategy.
So how many locations could they have in the coming years?
There is no specific objective, we like to evaluate the possibilities in each place, in each country. Today I cannot say that there is a specific plan for the next six months to open X number of branches, but I can tell you that the possibility of having these physical locations is part of the strategy.
Is there an investment goal in the country for the coming years?
A large part of our investment is invested in the people who make up the company, also in positioning, commercial actions, as we have been doing for 10 years. Our idea is to continue investing in Peru to continue growing. We know that the only way to grow is by investing in products, connections and technology. A phrase that my grandmother used to repeat to us is “the past is history, the future is uncertain and today is a gift, that is why it is called present” and I think that with that in mind, the experience industry will be around for a while.
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