Elena González has the habit of attending salons of beauty of squares and shopping centers in the center of the capital, for its schedules extended and the proximity to their work. Six months ago, she was able to wash and dry her hair for 450 pesos.
However, the last week that was, this month of June, they charged him 600 pesos for the same service33% more than what it already had budgeted.
“That’s without going into the dryer; a hairstyle straight. If you go to the dryer it is 100 extra pesos, and 200 pesos for the leave-in if you don’t take it,” he clarified.
He price It is also 50% more than the 300 pesos I paid in salons close to where he resides, in the 30 de Mayo sector. These services They went from 450 pesos, at the end of 2023, to 500 and 600 pesos, González assured.
She is not the only one: clients who attend salons of beauty consulted by Free Diary have noticed increases in price recent measures that increase the budget destined to receive services that describe how increasingly elemental.
Increases in the CPI
The Index of Prices Consumer Price Index (CPI), an indicator that measures the monthly variation of prices from a basket of goods and servicesshows that the services of salons of beauty and hairdressers have recorded increases ranging between 5.93 and 10.1% in the last year.
The services of salons of beauty They went from 132.43, in May 2023, to 141.78, in May of this year. The same went up washed and hairstyle of hair during this period, from 129.95, in May 2023, to 143.38, last May.
The Utensils and treatments used in these businesses have also increased pricebut in a lower proportion: between 1.09% and 5.75% in the last year.
These include the appliances, articles and products for personal care, from 118.86 in May 2023, to 128.91 in May 2024; the dyes for the hair (from 118.86 to 123.33) and shampoo (from 120.00 to 123.16).
Depending on the lounge which the interviewees attend, washing their hair and drying it with a blower now costs between 500 pesos and 800 pesos, which represents a increase from 11 to 33% compared to the 450 pesos to 600 pesos for which this was around service on average at the end of 2023.
Currently, this amount can amount to up to 1,400 pesos, depending on whether they request services additional as washed with a product line (200-300 pesos more), a deep treatment (from 700 pesos onwards) or simply request the dryer (100 extra pesos).
This would equal the prices with the minimum amounts paid in salons of hair curly, whose washed and quick definition ranges between 900 and 1,500 pesos in renowned centers, depending on the length and density of the hair.
- Yes to careful of the hair others are included services of attention to beautysuch as gel nail polish or eyebrow waxing, price It can rise to more than 3,000 pesos, according to what they indicate.
This will also depend on the location of the center. beauty which they attend, since those who are located in the center of the capital have prices higher than the cost of salons in populated places in Greater Santo Domingo.
Stylists also spend more
He increase of the prices in the services of beauty It is not a surprise to those in the sector.
Luisa Ramírez, owner of Alu Salón VIP, specialized in hair straight hair and nail grooming, details that, after 2021, prices have risen significantly, noting constant increases in the price of products, which increase “practically every month”.
The prices elevated in the bill electricthe cost to repair equipment such as dryers and increase of salaries that it has had to make to its employees are some of the factors that led it to raise its salary rate. services.
At your location, people spend weekly an average of 800 pesos to 1,000 pesosalthough the price will vary depending on the type of procedure performed.
Yuleisi Salas, owner of Textura Rizada, a lounge focused on Afro hairshares a similar perspective.
Although he increase of prices in its lounge was mainly driven by a change of venue, its customers They have reacted in various ways. “There is customers who have chosen to buy products from us (from their beauty center brand) and define themselves,” he explained.
The services most demanded in their lounge are the definitions of curlswith prices that vary between 700 and 900 pesos.
Salas also pointed out that hairstyles for hair curly are usually more expensive that in the living rooms that handle flat textures, due to the additional time they take and the specific products used.
Rommy Grullón, president of the Beauty Cluster in the Dominican Republic, highlighted that, although the prices of raw materials for the manufacture of local hair lines have not risen significantly in the country so far, it is likely that “an adjustment will have to be made ” in the near future.
The executive mentioned that certain raw materials used in the manufacture of conditioners and other hair treatments, such as silicones, have suffered significant increases. Added to this is the impact of the exchange rate and the rise in customs costs, which could cause product manufacturers to revise current prices upwards.
