In order to promote financial education in the country, the BCP announced its entry into the gaming platform Roblox.
For this reason, the financial entity presented the “BCP ABC Christmas Financial Village” where it combines financial education, entertainment and exclusive prizes and where it aims to educate a young audience.
The company’s Health and Financial Education manager, Andrés Flores, stated that he aims to connect with the new generations so that they learn about topics that will be useful in their lives.
“Roblox has become one of the most popular virtual platforms today in Peru, mainly among a young audience. Therefore, through this initiative, we seek to connect with these new generations and reinforce healthy financial habits in a fun and practical way in spaces where they are already present, while we reward their efforts,” he indicated.
Those interested in participating must enter the BCP ABC Virtual Campus (www.viabcp.com/campus-abc) and obtain the certificate for one of the modules of the more than 40 virtual courses until December 17, 2025.
When the person enters, they will receive a unique code that will allow them to access the Financial Village, which will be sent the next business day after obtaining the certificate. Peruvians of legal age can participate.
Each code grants 10 minutes of play in one of three challenges designed in the Village to reinforce key concepts such as savings, budget and emergency fund. For each session, participants will accumulate points that they can redeem within the same space from December 19 to December 23, 2025, and will be able to choose from more than 1,000 rewards ranging from turkey vouchers and gift cards to raffles for PlayStation 5 and iPhone 17 consoles.
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