As Edgardo del Rincón, general director of Banbajío, said data management has been fundamental. The creation of technological infrastructure has allowed to collect and analyze large volumes of information about its customers, to achieve a deeper vision of their needs and offer them more personalized services.
At present, 83% of the institution’s transactions are carried out in unavailable channels, since this strategy has added the automation of internal processes and in the face of the user, the executive added. The benefits are greater efficiency, lower risks and continuous improvement in all its areas, with rigorous cyber security policies to strengthen trust.
“There is a career, in the local and global financial system, for trying to automate these interactions more and more; However, it is not only about the ability to transform them in the most convenient way possible, but also to prioritize cybersecurity elements that have to always be present, ”said Del Rincón in an interview.
Therefore, he said, it is essential that general directors understand more and more aspects related to technology and new trends, which become transverse in the companies they lead.
(Courtesy)
