After more than six decades of operation, the renowned Iregua brand has announced the closure of its last physical store in Chile. Specialized in cutlery, tableware and fine glassware products, the company has decided to focus its efforts on electronic commerce, adapting to new consumer trends. This decision defines the end of an era for a brand that has been part of the Chilean commercial landscape since 1962.
Why is Iregua closing its last physical store?
He closing of the final branch, scheduled for November 30, is the last step in a process that began in 2021, when the pandemic forced the closure of four other brand stores. This challenge led Iregua to rethink its business model and opt for e-commerce as its main sales channel. Although physical operations end, the brand will maintain a small showroom in Lo Barnechea, from where it will continue to offer its exclusive products.
A historic liquidation before goodbye
To mark the closing of its physical store, Iregua has launched a campaign of final offers with discounts of up to 80%. This latest effort seeks to attract its most loyal customers and give them the opportunity to purchase the brand’s iconic products before the branch permanently lowers its curtains. Liquidation is also a way to say goodbye to the physical space that has been part of the shopping experience for so many years.
Iregua’s family legacy
Founded by Galo Viguera, Iregua It has been managed by generations of its family, maintaining its essence and focus on high quality products. Today, under the leadership of his grandchildren, the brand faces a new stage in which they seek to combine tradition and modernity. According to José Soler, one of the current directors, the commitment to electronic commerce includes a commitment to speed and convenience, promising deliveries in less than 24 hours.
The transition of Iregua to the digital world reflects a global trend in which traditional brands seek to adapt to a market increasingly oriented towards online purchases. The change responds to the restrictions imposed by the pandemic and also to the need to remain competitive in an environment where convenience is extremely necessary.
