"Bad Bunny’s world": Time magazine dedicates the first cover in Spanish of its history to the Puerto Rican singer

Bad Bunny does not stop winning milestones in the entertainment industry.

The Puerto Rican singer and songwriter Benito Martínez Ocasio now stars in the new edition of the American magazine Timewhich for the first time in more than 100 years has on its cover a youtitle in Spanish.

“Bad Bunny’s World”says the title of the article, which is complemented by a phrase from the 29-year-old rapper: “I’m not going to do anything else for you to like it.”

This new achievement adds to an unstoppable list: being the most listened to musicianof the worldon the Spotify platform for the past three years, having the elderly record earnings from his tours in 2022or be who sang for the first time in Spanish at the Grammy ceremony of this 2023where he won one of the categories.

The Time report highlights the meteoric career of a singer who has not sought to succeed in the global industry by adapting his music in English, but has continued to make reggaeton, trap and pop in his language.

For the authors of the report, “Bad Bunny wants to be the biggest artist in the world, and he is.”

And with barely seven years of experience, they consider him as a “legitimate heir to Frank Sinatra, Michael Jackson or Beyoncé” .

“I always say that if 1,000 people listened to me and I performed once a month in a small place, I would be happy with that alone (…) But the hunger and passion that I have for this is impossible, because I always want to give more and more and more”, says the singer in the interview.

They also highlight that the young singer, originally from Vega Baja, a small town in the north of Puerto Rico, does not limit himself to talking about social and political problems that occur in his homeland.

Even his music touches on some of these conflicts, such as the theme “The blackout”.

“Benito makes music that reflects the multifaceted experience of life itself, transitioning in a few verses from lyrics about sex to Puerto Rico’s lack of infrastructure,” the report says.

“He is not interested in making reggaeton that is just perreo (to dance at parties), nor is he trying to make politically correct records for an older, more conservative, vulgarity-averse Latino demographic,” they note.

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