Backus signs an inter-institutional collaboration agreement with the Peruvian Navy

Updated 10/28/2021 07:41 pm

Knowing that collective action is strength and in order to work together for a better Peru, Backus Ab Inbev and the Peruvian Navy signed an inter-institutional collaboration framework agreement with the aim of generating maritime awareness and national identity, through the BAP Unión, a traveling ambassador for the country brand.

As part of the agreement, the Peruvian Navy will carry out various itinerant fairs in the most important national and international ports of the world, in which various country-brand products such as regional cocoa, Peruvian pisco, and now it also joins the Cusqueña beer family and its varieties. These exhibitions will take place in the “Peru Room” within the BAP UNIÓN, the largest sailing training ship in South America. During the fairs, tourists and locals will have the opportunity to enter to enjoy the exhibitions and learn about part of the culture of Peru.

Sergio Rincón, CEO of Backus Ab Inbev, indicated that it is necessary to highlight the importance of public-private partnerships in order to contribute to the development of Peru. “Being aware that collective action is strength, we are excited to join such an important partner to work together for a better Peru. Cusqueña is an emblematic brand for many Peruvians and represents an important part of the culture and tradition of Peru. It is inevitable to talk about Peruvian gastronomy without considering it. Thus, today it undertakes a leap hand in hand with the BAP Union and joins the country brand products, to continue promoting our national identity, especially in this Bicentennial year.”, He expressed.

To achieve the economic reactivation of the country, its development and continue promoting the national culture, it has been shown that it is necessary to work together, from different fronts and sectors, both public and private, carrying out initiatives in favor of society. For the success of this agreement, joint strategies will continue to be developed for the benefit of the entire country.