This year, business operations in Central America and the Dominican Republic will be marked by the attraction and retention of talent, the implementation of new technologies and high interest rates.
Because of this, organizations will have to increase their investments in innovation and digital transformation to face these challenges and take advantage of growth opportunities.
The statement was made yesterday by Mario Torres, managing partner of KPMG Dominican Republic, after presenting, along with other partners, the results of the Regional and Business Perspectives study:
Central America and the Dominican Republic. Innovation and leadership.
According to the research, 70% of business leaders see that 2025 will be a year of favorable economic opportunities, as they predict that the economy in their countries will continue to grow. However, 42% mention that guaranteeing the sustainability of public finances will be the main challenge for the development of the region.
They also include other relevant challenges, such as implementing policies that encourage private investment and keeping inflation low.
“This optimism is also reflected in the forecast that companies have of their own performance, since 93% consider that their sales will increase during 2025 and 96% foresee a similar scenario for the next three years,” he points out.
Regarding the impact that nearshoring will have on organizations’ strategy this year, 32% indicate that they will seek alliances in value chains, 24% will increase the technical knowledge of current staff and invest in new geographic areas, while 21% will increase the installed capacity.
On the other hand, during the next 12 months, 38% will resort to external financing mechanisms, mainly by contracting loans in traditional banks (69%) and in development banks (26%).
In terms of innovation and technology, the research indicates that companies in the region will focus their strategies on improving the customer experience (57%), increasing productivity and sales (54%) and developing new products or services (50%). .
To make these strategies effective, he says, organizations will implement tools such as: data & analytics (70%), applications and cloud (61% each), and analytical and generative artificial intelligence (47%).
