In an ordinary general assembly, the Paraguayan Association of Advertising Agencies – APAP formed the new directive for the period 2022 – 2023, which will continue working towards the revaluation of the local advertising industry.
The current President, Pascual Rubiani, re-elected in office, highlights that the APAP’s main objective is the valuation of advertising agencies and the contribution to the development of clients’ businesses in Paraguay.
“We seek to promote a continuous increase in advertising investment, generating greater results for current advertisers and increasing the number of companies that advertise, in collaboration with the strategic parts of the business that includes the aforementioned sector and the media,”
Rubiani pointed out.
He added that among the management axes of the new directive is to develop a digital transformation process in the union that leaves an installed capacity for the agencies in two main aspects, the training and formation of talent and a metric that allows us to better understand consumers. nationals.
The advertising business is at the forefront of the change processes generated by the incorporation of new technologies in the world of communications, so working on these aspects is a significant contribution to the competitive advantages that Paraguayan advertising companies have for the benefit of the entire the marketing industry in the country.
“We understand that this is part of the reflection that we seek to do around the 2i
-innovation industry
– where we will talk about the new models for advertising agencies in this traditional event that reaches its 7th edition”,
the current president pointed out.
2i Innovation Industries
The seventh edition of the 2i Industrias de Innovación, the main event organized by the guild, brings together industry leaders every year, generating a space for conversation and the necessary synergy for the growth of the industry, through joint work with its main peers such as It’s the advertisers and the media.
The
APAP
is the guild that brings together the main communication agencies, with a high impact on the national economic movement, present in every home in the country, every day of the year, connecting brands with consumers, promoting consumption and the development of many other industries and services.
