By Mario Lombao, CEO of Lombao Estudios
In this third installment of our series on artificial intelligence (AI) and business for the educational project “I tell you what I know” We explore how intelligent agents can transform sales and help businesses grow in an increasingly competitive environment.
Sales are the engine of any company. Without them, there is no growth or sustainability. However, selling today is more complex than ever: customers are more informed, compare options and expect fast, personalized experiences. In Cuba, in addition, entrepreneurs face additional challenges such as limitations of time, resources and connectivity. This is where artificial intelligence becomes a strategic ally: it does not replace the seller, but rather accompanies him and gives him tools to be more effective.
In today’s business world, selling no longer depends solely on intuition, experience or “good business sense.” AI has become a strategic ally for companies seeking to grow, optimize resources and compete in increasingly demanding markets. Let’s look then at how AI is revolutionizing the sales area and why it is a key competitive advantage today.
Better customer understanding
One of the greatest contributions of AI to sales is its ability to analyze large volumes of data in real time. AI-based tools can process information from: purchase history, interactions on social networks, behavior on websites and responses to marketing campaigns.
Thanks to this, companies can better understand their customers, anticipate needs and offer products or services that are much more aligned with their real interests. In sales, knowing the customer is selling better.
Large-scale customization
Previously, customization was possible only in small businesses. Today, AI makes it possible to personalize the customer experience even in companies with thousands of contacts. Seen from clear examples, AI can provide you with automatic product recommendations, personalized emails and offers, as well as commercial messages based on the moment and behavior of the customer. This not only improves the user experience, but also increases conversion and loyalty rates, two fundamental pillars for sustainable growth.
Automation of business tasks
Sales teams often waste a lot of time on repetitive tasks: tracking leadsCRM update, sending emails or basic responses. AI makes it possible to automate these activities, freeing up time for other important tasks: closing sales and building relationships.
Some concrete benefits may include automatic lead tracking, the use of chatbots that qualify leads, and smart reminders for calls and meetings. This translates into greater productivity and less wear and tear on the commercial team.
More accurate sales prediction
Making decisions based on intuition alone is increasingly risky. AI allows for predictive analysis, helping companies estimate which customers are most likely to purchase, which products will sell the most, and when it is ideal to contact a prospect. With these predictions, entrepreneurs can better plan their business strategies, reduce risks and optimize investments.
Improvement in customer service
Although we already mentioned several aspects of customer service with AI in our previous article, we must remember that the sale does not end when the deal is closed, and that AI also plays a key role in post-sales and customer service, fundamental aspects for generating recommendations and recurring sales.
In this way, intelligent chatbots and virtual assistants can resolve queries 24/7, answer frequently asked questions and refer complex cases to human agents. This raises the perception of business professionalism and improves customer satisfaction, an invaluable asset.
Accessibility for entrepreneurs and SMEs
One of the great myths is that AI is only available to large corporations. Today there are accessible and scalable solutions that allow entrepreneurs and small businesses to take advantage of their benefits without large initial investments. Implementing AI is no longer a luxury, but an intelligent strategic decision to grow in an orderly manner.
Artificial Intelligence does not come to replace the seller, but to enhance their capacity. Companies that integrate AI into their sales processes become more agile, efficient, and customer-focused.
My recommendation for every entrepreneur is clear: start small, identify areas where AI can generate immediate impact and build a culture of innovation. In today’s business environment, adapting is not optional; It is the key to continue selling and growing.
