The Cuban Medical Services Marketing Company (CSMC SA) signed contracts this Wednesday with the Cubanacan group and the Meliá hotel chain with the purpose of “promoting health tourism”.
According to an agency report Latin Press (PL), the agreements, reached within the framework of the International Tourism Fair, FITCuba 2022, will allow visitors access “to comprehensive services that facilitate a pleasant experience during their vacations on the Island.”
The alliance #MeliaCuba Marketing of Cuban Medical Services is strengthened in #FITCuba2022 with the signing of a letter of understanding for the joint promotion of health tourism in our main tourist markets and destinations on the island. pic.twitter.com/jlI50Q6Tkq
— Meliá Cuba (@MeliaCuba) May 4, 2022
Dr. Yamila de Armas, president of the CSMC SA, highlighted the inclusion in the agreement with Cubanacan of a program called “Vacation Hemodialysis,” which will allow treatment for people with chronic kidney failure.
In this regard, it highlights PL that Varadero, where FITCuba 2022 takes place, has a Hemodialysis Center in which patients receive specialized care in an environment with the required guarantees.
The president of Cubanacan, Jorge Alberto García, said for his part that the group will put into operation its infrastructure and logistics to promote a service that distinguishes Cuba as a destination in health tourism, “one of the strengths of the Caribbean country.” .
In addition, the CSMC, SA signed another contract with Meliá Hotels Cuba that gives continuity to an alliance already established with the Spanish chain now with the purpose of offering health tourism packages.
The Cuban Medical Services Marketing Company is also dedicated, according to a report by the agency Ephto the export of professional services, a line that is the first source of income for the Cuban economy, before tourism.
The Cuban authorities are promoting the renovation of post-pandemic tourism to reactivate a key sector for its economy, which is going through a serious crisis due to the combination of COVID-19, the tightening of US sanctions and failures in national management.
Cuba, dependent on income from tourism, reopened its borders in the middle of last November after the forced closure due to the pandemic.
Cuba: the 2022 International Tourism Fair begins in Varadero
Tourism is the second sector of the gross domestic product (GDP), with a contribution of 10% in 2019, and the second source of foreign exchange earnings stands out Eph.
The Government expects to reach 2.5 million visitors this year and estimates that this would generate revenue of 1,159 million dollars (1,012 million euros).
With information from PL and Efe.
