The international coffee sector received a blow when Starbucks He notified the closure of hundreds of premises in North America. The measure also included the dismissal of 900 employees in the corporate area, generating restlessness in different countries. It is not the first time that the company adopts such a decision: in February it had implemented a similar adjustment.
What will happen to Starbucks in Chile?
According to official figures, Starbucks He closed June with 18,734 points of sale in the United States and Canada, with the projection to go down to 18,300 at the end of September. The adjustment is not less: it represents more than 400 stores that will stop operating in key markets. The explanation delivered by the company pointed to branches with low performance or with few chances of sustaining in time.
In a letter addressed to employees and partners, the top executive of Starbucks He acknowledged that the measures directly affect workers’ families, although he stressed that they are necessary to consolidate a more solid and resilient business. The message stressed that the resources released will be used to improve the experience of customers and the remodeling of premises.
The actions that Starbucks will carry out were organized on different fronts:
- Closure of more than 400 branches with low performance.
- Dismissal of 900 workers in the corporate area.
- Remodeling and modernization of more than 1,000 stores.
- Identity reinforcement with the name Starbucks Coffee Company.
Before the uncertainty generated by the news, Starbucks Chili He clarified that the closures will not apply in the country. The subsidiary, administered by Alsea, confirmed that the premises will continue to function normally and that there are no reduction plans. As the company explained to local media, the measure only involves the United States and Canada.
