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June 2, 2023
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Advertising that smiles at you when you are getting into debt with no way out

Advertising that smiles at you when you are getting into debt with no way out

“In the prime time of the television channels there are people smiling, happy, promoting a loan, it is a falsehood from the point of view of consumption,” economist Gustavo Viñales told EL ECO in response to the serious problem faced by many Uruguayans with loans. .

In reference to this publicity that shows joy for lending money, he said that “the people who are going to ask for credit are desperate, they are not happy.”

“The profits of these financiers (not cooperatives and almost all linked to banks) “must be brutal” “for them to spend so much on advertising.” Some apply interest of “200 or 300%”. It would have to “control this violent publicity, as one day it was done with the tobacco one that was violent, they showed it as something happy”, considered the economist Viñales

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