The professor of Political Marketing at the Diego Portales University, Christian Leporati, addressed the electoral campaign in view of the exit plebiscite of the constitutional proposal, which will take place on September 4. Regarding the Rejection, he indicated that the right “has the complexity of credibility.”
“The Rejection has the complexity of credibility, that what they are compromising, in a brief statement over the weekend (presented by Chile Vamos), quite squalid in terms of content, is how they make it tangible in Parliament, and that is a greater difficulty,” Leporati said in conversation with The Counter at La Clave.
Likewise, he pointed to a deterioration in the credibility of Chile Vamos “after 30 years trying to stop the changes, under all kinds of political tricks and lobbying.”
Regarding the challenges of the left facing the plebiscite, the publicist indicated that “in theory it seems to be simpler”, because in “two months” he has to “erase the bad image left by the attitude and actions of various constituents, in that ideology or that value view of society. It seems to be a short time since the Rejection, in a way, or part of the Rejection, has been campaigning for more than a year, “he said.
“(The right) have spent a good time in the campaign and that is an advantage,” he emphasized.
fake news
about the incidence of fake newssaid that these “are generating a climate, a kind of performance current of public opinion that is not real”.
“Basically it is an imaginary that often remains in social networks, but also many times permeates the traditional media, the serious press, and a climate of reality is going to be generated that is not real, forgive the redundancy,” he said.
“The best example is Bolsonaro’s 2018 campaign in Brazil or Trump’s campaign in the United States, which somewhat officially marks the arrival of the fake news as a political communication tool,” he said.
“I hope we don’t fall into a Yes and No type of band”
Regarding the television slot, Leporati hopes that “we do not fall into an electoral slot type of Yes and No, in which one promised gold and the other promised hell, I hope not, I expect a more positive look at both positions, of hope “.
In addition, he pointed out that “this cannot be a campaign like Boric’s, which was very beautiful, very poetic, but I think that the exit plebiscite campaign has to be much more material, of consequences. If you vote for Rejection, you will pass A, B and C. If you vote for Approve it will pass A, B and C”.
