Empresas Polar reaffirms its support for sport with the airing of a new commercial that brings together the best of various aspects of the Venezuelan people, such as its people, music and gastronomy, along with the pride that its representation in women’s football generates for the country .
The audiovisual piece reaches social networks, open and subscription television, after a week of deploying an effective campaign of intrigue that kept football fans attentive to the unveiling of the new creative proposal from Empresas Polar in support of sport.
The commercial features the renowned player from Aragón and member of the Maltín Polar Leaders team Deyna Castellanos, who is seen animating the football party with a majestic musical adaptation of the song Tonada de luna full, composed and performed by the distinguished Venezuelan Simon Diaz.
The Sports Marketing Manager of Empresas Polar, Carlos Martínez, pointed out that this new show of commitment to the development of soccer aims to strengthen the promotion of women’s soccer in the country and boost the talent of the Vinotinto players, who provide the best in the field during each match.
“Empresas Polar, through its most emblematic brands, has more than eight decades of history offering its support to sports in Venezuela, which is why we are pleased to once again share with the country our recognition and admiration for those who represent us and make us shout. of emotion every time they score a goal”, declared Martínez.
For his part, Juan Sarli, Manager of Image and Brand Identity of Empresas Polar, commented that the commercial is part of the corporate campaign I feel you Venezuela, because yeswith which the organization expresses sentiment and willingness to deepen its connection with consumers.
The audiovisual has a duration of 30 seconds for television, while in social networks it is displayed in 90 seconds. The idea was developed by the Concept-McCann agency, the production was in charge of Saywhiskey and the musical adaptation was made by Luis Miguel Emmanuelli.
The broadcast of the commercial on television has a QR code on the screen, which, when scanned, directs the user to the Empresas Polar YouTube channel, to watch the long version of the video.
To enjoy the commercial and learn more about the campaign, in addition to the details of Empresas Polar’s support for sport, you can follow @EmpresasPolar on Instagram and Twitter, Empresas Polar on Facebook and Empresas Polar Oficial on YouTube.
Press release
