World Social Media Day: What are the networks that can help you the most in your business?

The World Day of Social networks It is celebrated on June 30. It is important to highlight the impact of these platforms on our daily communication, becoming to date the most common way to maintain contact with family and friends, as well as with work contacts; and furthermore, becoming increasingly effective tools for business.

“Social networks have opened up endless opportunities and allow entrepreneurs and companies to reach the public in a direct, personalized and immediate way. These platforms are less structured spaces to interact in real time with customers and potential customers, and understand what their true needs are in a given context. With this feedback, more targeted business decisions can be made.”indicates Andrés Rhor Lesevic, manager of Virtual Education of Techsup.

World Social Media Day.

According to the social technology company Meta, Facebook is the preferred social network for Peruvians, which, at the beginning of 2022, had 24.80 million users in Peru and a reach equivalent to 74% of the total population. On the other hand, of the 13.7 million users of social networks in Peru, 85% of them have WhatsApp accounts, therefore, this network is considered the most used messaging application in the country. In the case of Instagram, it reached 8.90 million users at the beginning of 2022.

The specialist points out that brands include in their network strategy a mix of platforms with specific objectives around their customers’ experience and that they share communication guidelines to maintain consistency as a brand through different platforms.

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Some of the networks most used by businesses today are:

WhatsAppBusiness: This network is here to stay. It is an easy-to-install tool that allows you to have automatic responses, schedule business hours from your cell phone, and put hyperlinks that lead directly to the page of interest or to the catalog of products and/or services. It also offers welcome messages and also allows constant interaction with customers. To install this application you can download it from the App Store or Google Play or through the WhatsApp Web site.
Facebook Business: This network allows you to manage a corporate image and provide greater rapprochement with the target audience. It also provides options such as adding to the team and assigning specific roles and permissions on the activities that can be carried out in the account. Within this application we find the Facebook Business Manager tool that helps manage ads and manage the business from one place. To create the company page, it is only necessary to open the profile at the top of the home page, select “create” and choose “page”, after that, it is only a matter of filling in the general information of the company and that’s it .
Instagram for Business: Having this social network within a business is of the utmost importance, since it not only helps to promote the business but also interacts in a pleasant and close way with customers. It has many formats to adapt to the content that you want to publish, in addition to being able to collaborate with brands to carry out raffles or promote the company through influencers in exchange for payment or “exchange”. Instagram allows you to place ads in the stories of users and place direct links, either to the profile or to the web page where the purchase will be made. To convert your personal Instagram account to a business account, you just have to select the three lines at the top right of the profile, choose “Settings”, “Account”, “Switch to professional account” and select “Company”.

In this context of the World Day of Social Networks and with the aim of supporting students and entrepreneurs from all over Peru, Tecsup presents the Online course – Lilo Mooc: “Personal Branding in Social Networks”. This course is free and is available virtually through a theoretical-practical methodology which will allow participants to build their own personal brand in digital environments based on SWOT analysis.

This course is open to the general public, registration closes until July 14. To register or have more information about this and other free MOOC courses offered by Tecsup, go to www.tecsup.edu,pe or to the next link.