The new laboratory-factory of HairPlusfrom where all the hair products of the brand that are sold in the local market and those that are exported to other markets will be produced, had an investment of more than 2 million dollars and has employed more than 1,200 workers.
This HAIR PLUS investment will represent a great economic boost for the Cibao region.
The new factory has the latest technology in the sector: customized machinery and automated processes to optimize the production chain and keep the natural ingredients that the brand uses in its formulations in the right conditions, from arrival to final processing.
The installation, which will employ more than 50 people directly and more than 2,000 indirectly, has been the brand’s first project that Marielis Ramos, Hair therapist & researcher and CEO of Hair Plus, has directed together with James O’neal, CFO of the company and her husband. A support that has been fundamental for her and that consolidates the maturity of Hair Plus, going from being the dream of a young entrepreneur to a business success turned into reality.
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The millennial hair scientist who makes the manes of Latin America grow
At just 28 years old, Marielis has managed to bring Hair Plus to 28 countries.
Its “premium formulations with affordable prices for all” are sold in numerous places in the Caribbean, Latin America, the USA, Europe and even the United Arab Emirates and Japan.
The next destinations where the brand plans to land are Dubai, China, Brazil, Ecuador and Portugal.
The drip that everyone loves
The brand has different lines of products that respond to the main hair problems of the general population, but it stands out especially in one area: the control of hair loss and hair growth.
Within its growth products, the dropper, available for both oily and normal hair, is the most loved and most purchased product by its community.
Reigning in the hair sector
Among other national and international awards, Marielis Ramos has recently been recognized in prestigious competitions such as ¡HOLA! Latin powerhouse top 2021 or the 25 most powerful women of People in Spanish 2022.
Now she dreams of continuing to penetrate the hearts of Dominicans as a country brand, continuing to innovate with products that make millions of women around the world happy and making Hair Plus reach the first level on all continents to make the Dominican Republic a benchmark of the hair industry worldwide.
