The celebration of Father’s Day this Sunday has good forecasts for merchantsas they expect sales to increase 25% from a normal weekend.
(World trade in services maintains recovery despite war).
The measurements show that there is a spirit of celebration, as shown by the National Federation of Merchants, Fenalco. It must be remembered that the celebration should have been last Sunday but due to the second round of the presidential elections it was postponed until next Sunday.
Regarding the dynamics of sales, some businessmen affirmed that many purchases have already been made because people took advantage of the last day without VAT to buy gifts.
In any case, shopping centers and department stores have activities ready to attract buyers with extended hours, even.
(Revenue of the 1,000 largest companies was 20% more vs. 2019).
For example it has been confirmed that tomorrow there will be Bogotá Despierta to take advantage of one of the most important dates for commercial activity, next to Mother’s Day, Love and Friendship and the Christmas and New Year festivities.
A Fenalco survey in Bogotá and Cundinamarca shows that 73% of people go to celebrate their parents.
In the list of favorite gifts, according to the Fenalco study, the first place is held by wallets or belts with 35% preference. Afterwards, ranch products and liquors appear (28%) and the invitation to eat in a restaurant (17%).
Other studies of the union also show that families have not stopped preferring meetings at home to have lunch around the tribute to parents.
OTHER EXPECTATIONS
40% of the people surveyed by this section of the merchants’ guild indicate that they intend to invest between $100,000 and $200,000 for the celebration.
This is a similar amount to last year.
The Tiendeo.com.co platform, which monitors the offers and promotions of the retail sector, carried out an analysis of what will be the gifts that will have the best dynamics for Father’s Day this Sunday, taking into account the search activities of the people virtually.
According to the data released, the departments of Cundinamarca, Valle del Cauca, Antioquia, Atlántico and Santander are the ones that are most immersed in the search for the perfect gift for this special celebration.
He explains that among the most popular gifts for this day, the basic ones that distinguish dad’s style could not be missing, as well interest in wallets increased 80%, clothing 68%, shoes 60%, razors 46% and smartwatches 25%.
The figure of the technological, hard-working father with the talents to fix anything is also present, triggering the search for tires by 280% and tool boxes by 108%.
This year, the audio category stands out among the favorites, increasing the demand for sound equipment 235%, headphones 254% and speakers 194%.
For the celebration of this June 26, liquor will be the order of the day, the interest in alcoholic beverages grew 40%, highlighting whiskey 125%, beer 102%, wine 56%, gin 37% and vodka 25%. .
There is also room for health and care. In this sense, it is surprising to find that facing this date Colombians seek to acquire medical care devices such as blood pressure monitors, with an increase of 35%.
People also consider giving dad a relaxation space with specialized gifts such as so-called relax sofas that, thanks to the massages they offer, have risen 126% in searches.
BRIEFCASE
