According to the last technical report of national production of the INEIthe commerce sector grew 8.09% in the month of March compared to the same month of the year 2021, growth determined by the evolution of the wholesale, retail and automotive trade, being the entertainment line and the white line the ones that presented a pronounced increase.
“In the workplace, there was a sustained increase in the technology sector, especially with promotion personnel and the drive to provide a complete service experience at the point of sale,” pointed out Lorena Carbone, manager of Sales & Marketing of Adecco Peru.
According to the directive, it can be said that, at the level of point of sale management services, the recovery levels expected post-COVID-19 have returned, with the exception of impulse and tasting services, which remain limited by the prevention measures implemented by the pandemic.
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“A great change that was achieved after COVID-19 was the routing merchandise service; Previously, these types of actions were carried out at fixed points, but now it has become more efficient to search for a nearby territorial route to achieve greater capillarity.Carbon said.
Changes and challenges facing the National Holidays campaign
With the National Holidays campaign getting closer, it is important for businesses to establish sales strategies that help them meet consumer demand, including hiring staff in that period of time to increase sales efficiency. According to Carbone, in the context of the Qatar World Cup this year, the sale of technological equipment will be in high demand, especially cell phones and televisions.
In this line, outsourcing services are usually beneficial in these seasons, since companies do not lose focus of their core business to implement selection processes in volume, personnel management, processing and settlement of payments, generating significant savings in these hidden costs.
