Peruvians will spend on average between S/200 and S/250 on the purchase of gifts for the Father’s day. This spending intention, reported by the Lima Chamber of Commerce, is an opportunity for small businesses to increase their sales on these dates.
For this reason, the Certus specialist, Mikito Oshiro, explains that the demand will be focused mainly on technological products and those related to fashion. However, they are not the only ones.
“For this date there is a very marked trend in the purchases of the new consumer. Products and services related to the technology and fashion category will be the most demanded, followed by fitness items, liquor and foodOshiro comments.
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Although 85% of consumers would choose to make their purchases in shopping malls, Oshiro believes that there is a not insignificant number of people who will seek to make purchases online.
Suggestions for your business
In this context, it provides five recommendations for entrepreneurs looking to boost their sales.
- Meet the customer. Knowing who your main clients and potential clients are, as well as knowing them, is important for the business. It is necessary to delve into their needs, tastes, interests, purchasing habits, family situation and lifestyle to generate more sales and strengthen the bond with them.
- personalized attention. Personalized attention is key at the time of purchase, since seven out of ten Peruvians expect to be served in this way. For this reason, it is important to offer detailed information and maintain fluid communication with our clients through our different service channels; anticipate your needs and have the disposition to answer your queries. A good sales service can help retain customers and generate greater trust.
- new promotions. It is estimated that today 42% of people value promotions more compared to what was observed before the pandemic. “The promotions and offers help to obtain greater visibility in social networks. For example, you can take advantage of the World Cup situation or join forces with other businesses to carry out innovative promotions that attract the attention of customers,” explains Oshiro.
- emergency strategies. 71% of people expect campaigns with significant discounts to make purchases. These urgency strategies aim for the consumer to take advantage of a moment to purchase the product, thus resulting in a fairly effective persuasion technique. Some examples are promotions for a limited time or with a short term. In this way, the feeling of scarcity will be generated, which can help.
- Implement a payment gateway. Electronic payments continue to gain ground. During the last year, more than 13 million Peruvians made purchases online, so it is important that your business offers the option of making payments through bank transfers, through electronic wallets and all possible digital alternatives. In that sense, giving facilities to customers helps to generate more sales and not lose sales.
