Peru will play its playoff match against Australia tomorrow, the last on its way to qualifying for World Cup Qatar 2022 and, if this goal is achieved, it will allow various sectors of the economy to become more dynamic.
According to the head of the Institute of Economy and Business Development (IEDEP) of the Lima Chamber of Commerce (CCL), Óscar Chávez, there are two sectors that will directly benefit if the classification is achieved: trade and manufacturing and, to a lesser extent, services.
Commerce and manufacturing will see increased sales in retail, retail: modern channel, with sales in supermarkets and by department; and traditional channel, with sales in the emblematic Gamarra emporium.
“In both sectors there is always greater demand and consumption for products related to sports activities, but the consumption of perishable products in the restaurant and bar sector also increases,” said Chavez.
Thus, the CCL estimated that sales in restaurants and bars will increase by 30% just for the playoff game and could reach S / 52 million.
“During the game, sales on fast food and snack platforms usually increase, and that means a benefit for companies,” Chavez noted.
On the other hand, with a view to the World Cup, sales of household appliances could increase by 10%, some S/700 million in products such as tablets, televisions, mobile phones and everything that makes it easier for people to access matches.
According to the CCL, if the classification is achieved, business sales will increase by 25% compared to the 2018 World Cup.
GAMARRA GETS READY
Susana Saldaña, president of the Board of Directors of Gamarra, noted that around one million garments would be sold until the start of the World Cup in November, with the participation of Peru.
Thus, many of the jobs lost during the pandemic will be recovered, as well as micro-enterprises that had to close and had not been able to recover until now, especially in the manufacturing activity, within the workshops.
“We have an average of 1,500 workshops working that are already consolidating their recovery process and we hope that with the classification they will extend up to 5,000 workshops, which implies some 15,000 jobs recovered until the end of the year,” Saldaña estimated.
Gamarra would be preparing to sell products such as t-shirts, jackets, jumpsuits, shorts, hats, scarves, socks, underwear, baby clothes, flags, etc.
“There are clients with quite particular requests, but we are confident that we are producers and we can attend to them,” said Saldaña.
KEEP IN MIND
- The matches will be broadcast between 2:00 am and 5:00 pm, an unusual time for Peruvians, said Óscar Chávez of IEDEP.
- The Lima Chamber of Commerce noted that Peruvians will spend an average of between 5% and 10% of CTS and AFP funds, as well as bonuses for National Holidays, on purchases of shirts, televisions, accessories and World Cup merchandising.
